When the CDO asks how can we incorporate CRM performance measures for gift officers, you know that it is a CDO who values the CRM Database. And that is a good thing. Here is a real-life example of a performance measures I helped set for gift officers at one nonprofit.

As our current year comes to a close and goals for the new year are set, it’s important to participate in goal-setting actively. Often, many think it’s hard or even impossible to set goals because we are not frontline fundraisers with a dollar goal. However, that’s not the case.